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Mineral Makeup Unmasked: 4 Reasons to Make the Switch

Mineral makeup has been around in its modern form since the mid-1970s, but the mystique surrounding it has persisted throughout the years. Many cosmetics users may have already heard about mineral makeup, but they aren’t particularly aware of what makes it any different from the “regular” cosmetics that they already use daily.

What we can tell you for sure is that eco-friendly mineral makeup brands work hard to ensure that their products are made from sustainable, all-natural ingredients only. These ingredients can be highly beneficial to the skin, and the process of obtaining and using them does not harm the environment. If that sounds good to you, read on below as we demystify it further:

Mineral Makeup is Better for the Environment

Most people may not be aware that their beauty habit is slowly killing the environment. From unsustainable manufacturing practices to its over-reliance on plastic packaging, the beauty industry contributes directly to climate change and the global waste problem. 

Many ingredients in traditional makeup and skincare products are petroleum-derived and synthetic, which means that they create pollution both during the manufacturing process and when we wash them off our skin. Synthetics such as BHA, BHT, and phthalates are toxic to various forms of marine life. Oxybenzone, a prevalent ingredient in many sunscreen products, has recently been classified as a major contaminant that harms coral reefs and may be contributing to their decline.

By contrast, mineral makeup is made only with ingredients that already exist in nature, eliminating the possibility of disrupting delicate ecosystems. In addition to preserving the environment, most mineral beauty brands are committed to minimising their carbon footprints with sustainable production methods and the use of recyclable, eco-friendly packaging. Mineral makeup brands also guarantee that their products are 100% cruelty-free and never tested on animals

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Mineral Makeup is Suitable for All Skin Types

Not everyone is blessed with skin that can tolerate every makeup ingredient. Women who have very specific skin needs know that the struggle is real when it comes to looking for products that both work well and don’t trigger breakouts or other conditions. 

Every person’s skin triggers are different, but it’s ingredients like synthetic chemicals, mineral oils, fragrances, and other additives that are often the culprit. These ingredients can irritate sensitive skin and exacerbate certain conditions such as acne and rosacea. Mineral makeup, on the other hand, is made with natural ingredients that do not aggravate the skin in any way. They’re non-comedogenic, hypoallergenic, and non-reactive, and can be safely used on all skin types

Related Article: What Is My Skin Type? Guide to Find it out

Mineral Makeup has Built-In Sun Protection

Many mineral makeup products include zinc oxide as a primary ingredient. This white, powdery substance is used in a variety of applications but is most well-known as an essential ingredient in many sunscreens. When applied to the skin, it creates a protective barrier that can deflect harmful UVA and UVB rays from the sun. It has also been shown to provide some level of oil control and promote skin healing. 

However, it should be noted that mineral makeup alone does not constitute complete sun protection. Instead, think of it as a product that can enhance your sunscreen. It should be used in conjunction with a separate product that contains an adequate level of SPF.

Mineral Makeup has Longer Shelf Life

Compared to conventional makeup products that can expire anywhere between 3 to 12 months, mineral makeup virtually has no expiration date. Its composition is simple, inert, and unwelcoming to bacteria and other nasty organisms. As long as it’s stored properly and kept away from air, light, and moisture, the mineral foundation you bought years ago can and will perform just like it did on the day that you bought it. 

Kind to your skin and good for the planet, mineral makeup is the only sensible choice for modern women looking to take their daily beauty routines in a more environmentally friendly direction. Try a product out and experience its benefits for yourself! 

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